I don't think this is likely to be a US phenomenom, either. Certainly in my personal experience the take up on Kindles seemed to be biased towards females - they seem to be more likely to give this new fangled way of reading books a spin. Also, when out and about on holiday in the Lake District last September, it was the ladies who sat in the cafes using their iPads. I'm sure there's more robust data than my anecdotal observations, but it seems to me that, like the Eurythmics suggested in the Eighties, the sisters are diong it for themselves!
This is positive, to me. There's no good reason why any gender should be predominant in the use of technology - same average number of hands, fingers, brains etc per person, so why not. And of course, today it is as likely that the female in a relationship adds a similar amount in salary as the male - sometimes more, sometimes less but as the glass ceilngs get smashed, the historical inequalities should disappear along with the antiquated notions about who should determine what technology should be bought. And with this more equal footing in life it shows, from the research by Parks Associates, that women are just as likely, more in many cases, to hanker after the sexy toys that were once the domain of the men.
Now, where's that survey about who buys the most powerful cordless hammer drills?
Visit my books on Amazon (for Kindle owners) and Smashwords (for access to all other formats and access to Apple iBooks, Barnes and Noble, Sony and many other good ebookstores.
For quick access to the various Kindle, Kobo, WH Smith and Smashword links please use the table below to view my books
To View My books In....