Now most Amazon KDP authors are not published by Hachette. The few who are will know that Amazon are suppressing their books, limiting their sales. Potentially, if they believe the Amazon stance to be better for them, they could carry out Amazon's request and spam the CEO of the company that has invested in their books. Edgy tactics for those who have probably striven for years to get that elusive publishing contract. Pointless for the vast majority who don't have contracts with Hachette and who will probably never get one, may not even want one but for those that do they would probably not want to get the attention of the CEO in such a negative way.
My view, which many readers supported through tweets, is that CEOs shouldn't be inciting customers to spam other CEOs. Unlike the craze of CEOs challenging other CEOs to pour iced water over their heads for charity this wasn't a one-on-one attack. It was an attempt to bully the CEO of Hachette using a mob that had no business, in the main, getting involved.
So I wrote to the CEO of Amazon, Jeff Bezos instead. In part I wrote to ask him to desist from invoking me to do Amazon's dirty work and to be fair, for the last week they haven't. But the main reason for writing to Mr Bezos instead of Michael Pietsch, CEO of Hachette, was to point out that the competing pricing methods at the heart of the Amazon/Hachette isn't the issue, Amazon's attempt at dominating the ebook industry through KDP Select and Kindle Unlimited is. I also pointed out that both of those services would benefit greatly by the dropping of the exclusivity clause Amazon insists on. If you haven't seen my email, which I CC'd to Mr Pietsch out of courtesy, you can read it here.
Here's the email:
Your letter in response to Amazon's "Important Kindle Request"
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