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Ray Sullivan publishes fiction adventures and comedic novellas on Amazon. He also muses on technology, posts books in serial format and discusses the world of self publishing.
Wednesday, 31 October 2012
Parallel Lives Chapter 12
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Tuesday, 30 October 2012
Amazon Extend Lending Library to UK
First and foremost you need a Kindle device. Well, maybe you don't, any device capable of running the Kindle App will probably do, but please check before you sign up. The critical point is that you can only borrow books to an Amazon environment, which is probably quite reasonable given its an Amazon initiative.
You also need to sign up for Amazon Prime. This is a scheme where you pay Amazon £49 a year, just under a pound a week, to qualify for free one day delivery for a very large number of items purchased on Amazon. And it's available for up to four persons from the same household so that's a useful consideration if there are multiple Amazon customers under your roof. If you're a frequent purchaser from them and have a burning need to have your purchases the next working day, Prime is probably a good option. Me, I plan a little ahead and generally can wait a few days, so I get free shipping from them anyway. And I don't buy shed loads of stuff from Amazon. I shop around instead.
But if you do sign up for Amazon Prime and want to access free eBooks from their lending library - I understand all the Harry Potter books are in there, not my bag but they do seem quite popular - then it could be for you.
I don't know how comprehensive this library is - my books aren't in there, or at least I hope they're not - but I'm sure that won't sway most people. Your other favourite authors may not be represented either. You see, there's another facet to the lending library. To be listed, authors have to commit to giving Amazon exclusive rights to any books that are to be listed. To be fair to Amazon, they're putting up $700,000 a month to be shared amongst the authors whose books are borrowed - no wonder they've just posted a quarterly loss.
Me, I don't like this exclusivity. I think books are undergoing one of the most liberating processes since Mr Gutenberg invented the printing press. My books, and the books of many other authors are available from Amazon as eBooks and for those of us prepared to wrestle with Amazon's subsidiary Createspace, in paperback too. They are also available on the Apple iBookstore for those who prefer to buy their books from Apple. Barnes & Noble, Kobo, Sony, WH Smith and many other bookstores stock them as well. The pure existence of these bookstores provides the competition that should keep prices keen.
Amazon are attempting to bribe authors to starve their competitors of books. And the lending library, good an idea that it is, is part of that strategy. I don't think Amazon need the exclusivity to succeed in this endeavour. I would suggest that if they dropped the exclusivity clause they would do well. they'd also have a lot more books to include in the library, which is really an added incentive for their customers to engage in Prime, which in itself is just a way to try and get people to shop with them by default. They would have an enlarged library that also encouraged readers to visit them often.
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Monday, 29 October 2012
Google Squaring Up to Apple
It's been a big week for announcements. Apple, of course, have launched the iPad mini to favourable reviews. Amazon snuck in the launch of the Kindle Fire HD over here in the UK and that seems to be picking up rather well and Google had a couple of exciting things to shout about. The weather, not for the first time, stopped play though. So Google decided to host the party online instead. I'm sure they were ready to walk on a stage holding devices up like trophies, but to be honest that's getting a bit same-looking.
Anyway, Google are announcing a whole, consistent family of Nexus devices - you know, a 4" phone, a 7" tablet and a 10" tablet. Until a couple of days ago that would have seemed a pretty unique offering, so it's no wonder that Apple had a pop or two at Google at the iPad mini launch. It's what people do when they're worried.
The trio are designed to complement each other in style and function. The Nexus 4 is the phone element, featuring a quad core processor and the latest Android OS. Screen size is 4.7" so it's very nearly the Nexus 5 and I reckon that will be next year's offering. It's packed full of new Google features including the new Photo Sphere software that takes photos all around you and also above and below before stitching them together into one mega photo.
The Nexus 7 is improved, as suggested a couple of blog entries ago, by having the 8 Gb version dropped, with the 16Gb version slipping into base position and taking up the old 8Gb price point, with it being replaced by a 32Gb Nexus coming in at the same price as the 16 Gb used to be sold at.
The 10" tablet is designed to provide cinematic standard viewing and features a micro HDMI port for exporting to your TV when needed. This tablet is designed to be shared and to that end Google have embedded the ability to host multiple accounts on the machine so that all family members can have their own Nexus space to view emails and store apps on. This is on top of the very useful functionality of the Nexus 7 that lets you host multiple email accounts to be viewed separately or together as you wish.
I think that Google have realised what Apple have been moving towards for a while now. We all have our own personal phones and increasingly this is a smart variety. They've also realised that Steve Jobs knew a thing or two and when he resisted 7" tablets he did so because the larger screen real estate is so useful for many tasks. However they've also realised the usefulness of a more portable device, hence their Nexus 7 launched earlier this year. The future is 7" tablets used as the go anywhere devices backed up by the more domestic variety in 10".
They are also pushing personal usage further, interestingly in the field of music. There's no doubt that Apple have played a long and clever game with iTunes and to tackle them head on is almost certainly going to fail. Google are tackling it obliquely instead. Not only can users purchase music from Google Play, they can also upload up to 20,000 of their existing songs to their Google cloud space for free. In fact, if you try to upload songs that are already in their catalogue you won't even need to spend time transferring the file to the cloud - Google will do that for you from their copy. Now, given the squabble going on between Bruce Willis and Apple, this is an interesting twist.
Will Google stand a chance against Apple? Don't know, but I really hope so. I don't have anything against Apple, in fact I really like their style, but I'd like to see some real competition coming their way. This family might just provide it.
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Parallel Lives Chapter 11
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Sunday, 28 October 2012
Apple Shares Dive South
In the US Bronze is on a countdown promotion starting Sunday 14th September 2025 at $0.99 for the eBook, rising to $1.99 on the 17th September before reverting to the full price of $2.99 on the 20th September. All promotions commence at 8:00 am PDT on the stated days.
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Take the number of iPads sold since the device was released two and a half years ago - over 100 million devices. Given that the iPad is expensive by any measure (another Apple number that makes my head spin) and that the world has in general been in the longest financial squeeze since the depression, that's a remarkable number.
Now look at the optimism surrounding the iPad mini, with ten million units ordered and the intention that five million will be sold before Christmas. At the time of writing this optimism is technically unproven as there isn't a single iPad mini physically sold, but judging by the discussions I'm being dragged into I have no doubt that Apple's optimism will be justified.
But the biggest numbers that stop me in my tracks is the stock price, the value per share that determines what Apple is technically worth. We all know a little about stock prices - they reflect more than the value of the company inventory and it's liquid assets. In fact, the stock price, in very bad circumstances, can actually value a company at less than the known value of it's inventory, however in reality the valuation is way above that simplistic number and factors in intangibles such as intellectual property rights and customer loyalty. Of course these intangibles are determined by highly qualified individuals following agreed protocols and algorithms that make the whole process easy to understand. Or not, but there you go.
Mid September Apple was estimated to be worth somewhere in the region of $563 billion. That's one heck of a lot of greenbacks, with shares trading at $702 each. Since then it has launched the iPhone 5 and the iPad mini to an expectant world and with little in the way of criticism. In fact, despite a few bloggers carping about the launch price of the iPad mini, mainly by me, by all accounts, there has been little but raised expectations about the company.
However, when Apple ceased trading on Friday it had lost nearly $80 billion off its mid September value, nearly 14%. Market analysts are throwing reasons into the air like confetti at a wedding, with about as much effectiveness. Some are suggesting its a small slump (small??? - $80 billion ain't small by any reckoning). Others are suggesting that Apple are releasing too many products in succession - that may be true and if they weren't selling it might have been a good analysis, however there isn't anything to suggest there's likely to be a stock surplus hanging around in iPad minis or iPhone 5s anytime soon.
Some are suggesting that having peaked at over $700 a share, investors have taken their profits and are now looking to reinvest - either in artificially depressed Apple stock or maybe in Amazon or Google stock as they gear up for the Christmas war for tablet sales. I think there could be a fair amount in this. I don't know if Apple are worth $563 billion - hell, I'll stick my neck out and say that they are almost certainly not worth that much. Don't ask me how much they are worth, my teeth fit my mouth and I don't wear brightly coloured braces over a striped shirt, but I'm certain that no company making mobile phones, tablets, laptops and selling other peoples music and books is ever going to be worth that much. So some speculation in early September and profit taking over the last five weeks sounds likely to be the main reason for the price drop. Normal activity for the parasites that drive the economy, I guess.
My other guess is that within the next few weeks some of that 14% will recover, but probably we won't see Apple hit anywhere near $700 a share until after the Christmas results are released. If they continue to slide, then there is a deeper problem than pure greed, I guess. Surely not the new connector!! So, if you're in the market for Apple stock, be on the phone to your broker first thing if you want to make a small profit quickly. Or do like me and just watch on the sidelines. $600 a share might look like a steal, but I'll hang onto my cash for the time being.
Warning/caveat/get out of jail free card below.
Please note I'm a Sci Fi thriller writer who also writes comedic novels, I'm not a financial expert. While I take a passionate interest in the technology around eBooks, eReaders and tablet computers I am not a financial advisor. And virtually every share purchase I've made has failed to make any money, or I've hung on so long I've missed the boat.
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In the US Bronze is on a countdown promotion starting Sunday 14th September 2025 at $0.99 for the eBook, rising to $1.99 on the 17th September before reverting to the full price of $2.99 on the 20th September. All promotions commence at 8:00 am PDT on the stated days.
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email me at raysullivan.novels@yahoo.com
Check out my comedic ramblings as Throngsman on www.newsbiscuit.com
eBooks - Buy or Rent?
However it seems there's a fly in the ointment that may play into the hands of the naysayers of eBooks. It's about what you actually buy when you pay for an eBook. Or a digital download of a music track, or a download of a movie or computer game. Now, when I buy a paperback - I do still now and then, just to check out the alternative technology - I can pop it in my bookcase and let other family members read it too. Friends as well, at a push. I don't have the right to photocopy the book and sell that on, nor do I have the right to type the story out and sell it as my own. But I can let others read it.
When someone downloads one of my eBooks I kind of assume they have similar rights, just as I do when I download eBooks from Amazon or Smashwords. But it seems that may not be the case. Recently a Norwegian lady found that Amazon froze her access to her Kindle books after her Kindle developed a fault. Somewhere between her reporting the fault and Amazon replacing the Kindle they decided for some undisclosed reason that she had breached their rules. That meant that she couldn't access her books on her iPad through the Kindle App and of course, as her Kindle was Kaput she couldn't read them there, either. Initially Amazon stonewalled her but, in the face of a very public complaint reinstated her access. There is a technological answer to this, though - run your Kindle books through Calibre to remove the Digital Rights Management code and store a copy somewhere safe.
This isn't isolated. There was a situation over a year ago where Amazon were slapped for letting someone sell books through the Kindle store that didn't belong to them - as I say, people don't have the right to type out someone else's story and sell it as their own. Amazon responded by, amongst other things, sucking books off Kindles that had been bought in good faith. A bit harsh, seeing as the mistake was essentially Amazon's and to be fair they have promised not to do that again. The point is, once you sync with Amazon, or Apple, or Kobo etc, they can re-write your digital library according to their wishes.
It's even bigger than eBooks - as if anything could be bigger! No other than Bruce Willis, the star of the Die Hard series, is challenging the rights of Apple to dictate that when he dies, his iTunes account dies with him. Not literally buried in the same casket, of course, but all those iTunes he has bought over the years will not be available to his family to play. Now when I shrug this mortal coil my family will have a substantial amount of vinyl records and CDs to play or hawk on eBay, whatever - and I guess that Apple, Amazon and any other digital purveyor will have to get over it. But anything I've bought on Apple etc may not be available. Of course, unless I experience a dramatic reversal of artistic fortune I guess that Apple et al are more likely to hear of Mr Willis's demise than mine. Bruce (I hope I can get away with using his first name) is apparently considering legal action, however at least one commentator reckons that the Apple claim to his music is at best bluster. I'll leave it to the lawyers, at least it's an honourable topic to take to court. Way better than arguing about who owns the right to apps bouncing back a fraction. Or whether a rectangular phone with curved edges is legally cooler than other rectangular phones - with or without curved corners.
But this does need to be resolved. eBooks are the future of reading, of that I'm sure. However if there is doubt about legitimate ownership, as opposed to sharks and low-lives hawking other people's work on eBay for an unearned profit in 'compilations', then it will take longer to establish. DRM probably isn't the answer and anyone who buys a book from Smashwords, for example, get that book DRM free. Ultimately, the digital sellers have to realise that for years we've all had access to our parents' records and books and perhaps as kids that was what we listened to and read, but in the real grown up world we tend to listen and read our own generation. Sure, it's a great nostalgia trip to go back to our parents' faves now and then, but most of us don't do that often or even willingly.
For the record, I think we chould be buying, not renting.
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Want to see what B L O'Feld is up to? Take a look at his website here
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Apple Plays Risk With eBooks
The idea of this game is to achieve world domination - there is no second place in Risk and definitely no such thing as a draw. You play to win. Initially you are allocated countries randomly, to which you spread your limited 'armies' across. Your competitors do likewise and then you wage war on each other. The only vocabulary you need is the following few words: Stomp, stomp stomp and stomp. The attacker throws up to three dice and the defender chooses to throw up to two in defence. Highest scoring attacking die is matched to highest scoring defending die, second highest attack versus remaining defender if applicable. Throwing two sixes in attack is a great attack, two sixes in defence is superb, unbeatable. Sounds easy, is easy, but requires the tactics of Sun Tzu and the luck of the Irish. A good game lasts for hours, great games last for days. That's probably the other reason it stays in the cupboard, come to think of it.
Anyway, it would appear that Apple have been burning the midnight oil playing Risk. I mean, nobody is doubting that world domination is an aim of Apple and to be fair, they seem to be succeeding. For starters, they've sold enough iPads since its launch two and half years ago to provide one to every three Americans. Or one to every Brit in the UK with change. Their latest bid for world domination is through their Apple iBookstore distribution network, which has just added pretty much the whole of Central and South America from Mexico down to the tip of Chile, and New Zealand. This takes their distribution to fifty individual countries worldwide and positions them ahead of their competitors as far as I can tell.
The Central and South American stores are a great move - the whole region is a major expanding collection of countries that are tipped to be highly influential Internationally in the near future and Apple have obviously recognised this. There's an opportunity for Spanish and Portuguese language writers to gain greater exposure in these regions and in Europe, but also for English language writers to gain exposure to this wonderfully diverse range of countries.
The surprising addition, though, is New Zealand. Not surprising that it should be included but that it wasn't already. In September Apple's book sales were, in descending order of sales rank, from the US, Australia, UK then Canada - all predominantly English speaking (with a bit of Spanish and French thrown in for good luck). I know New Zealand is a distinct and unique country to both Australia and the UK, but it is a no-brainer that it also shares many of the same qualities and characteristics of both of these countries. I expect Apple will start seeing some great sales returns from New Zealand real soon.
In an unannounced aside, I note that Amazon have added Japan, ostensibly from the same broad geographical region as Australia and New Zealand, or at least that's how Risk sees it. I understand that Australian eBook readers can use the UK Amazon site to buy books, not at all sure about NZ - but Amazon have no dedicated facility for either.
So I welcome all the new arrivals in the Apple community; Central America, South America and New Zealand. I only have one question. How did Apple get to New Zealand via South America? In Risk you can only get there via Asia. But win NZ and Australia and you have the safest continent on the board. Amazon might want to think about that!
However Apple got there, I think they must have thrown a couple of sixes on the way.
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Want to see what B L O'Feld is up to? Take a look at his website here
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Saturday, 27 October 2012
Microsoft Scratch the Surface
And then there's the Microsoft Surface tablet. It was described by Microsoft President Steven Sinofsky as the best tablet he's ever used, the best laptop he's ever used. To be fair, given his share exposure to Microsoft he's hardly the least biased person to comment and anyway, what's he been doing using other tablets? He also pointed out that this was a monumental launch for Microsoft, up there with the top three which included, apparently, Windows 95 and two others. I was driving and I didn't want to hear him claim Windows ME as being up there too, in case the shock caused me to crash, so I missed the other two. To his credit, Windows 95 was a game changer in its day. ME was probably the worst days' work MS ever did - I assume they only spent a day on it! I spent two years regretting it.
So, is the Surface going to change the game? Well, it does have a number of strong selling points, most notably being that it features a compatible version of MS Office. You can read Office documents on your iPad and Nexus tablets, but creating a Word document from scratch is a bit of a problem. With a bit of luck MS will have also decided on how to get documents to print from the Surface as well - I don't know if they have but I've sure struggled for hours with the iPad. And before you email links to the many Apps that claim to make it a print friendly device please include some testimony about your own personal experience as I feel I've bankrolled a whole industry and still have to email documents to my PC to print them off.
The critical point about the Surface is probably the price - MS are coming in way late and are up against a lot of stiff competition. According to the UK Microsoft Store the basic Tablet retails for just under £400, and when I say just under don't expect any folding change. This does give you a 32GB tablet which, in most real worlds is a great starting point. But we're talking Microsoft here and they do have the reputation of sucking all the system resources up in a blink of an eye. I'll wait until someone has had a chance to really test it in the real world before I decide if 32 GB is usable or not.
If you want the much vaunted clip on keyboard then expect to fork out an extra £80. To put that into context, you can get Bluetooth keyboards for the iPad for a quarter of that price - suer they're no brand products but I've used one and they seem pretty good to me. If you buy your Surface without the keyboard (or touch cover as they insist of calling it) then the purchase price is £100 for the tacky white model or £110 for the sexier black variety. So, if you are buying a Surface, buy the keyboard with it, I guess.
Looking at the spec sheet it does include some useful standard items, such as Bluetooth to drive mice etc. Front and rear facing cameras are there to let you Skype (or video-conference if you're trying to get the boss to authorise one of these) and of course to take photos. Apparently the rear camera is angled so that it points straight when the device is set on the built in stand - I'm not sure how that affects hand held photography. Perhaps photos of feet will be a giveaway trait. Or the ceiling, I'm trying to get my head around this one.
Will it succeed? Don't know, but I reckon it's going to be an uphill struggle given the lead Apple and Google have. The business machine angle is Microsoft's best chance, and only time will tell if that has worked. I don't think they will get many bites at this - er - apple before they lose the race. We need a tablet that uses Office documents without hoop jumping, that interfaces with our work intranets effortlessly and runs our legacy business applications. If the Surface does this then it may, just, be a success.
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or on Facebook - use raysullivan.novels@yahoo.com to find me
Want to see what B L O'Feld is up to? Take a look at his website here
Worried/Interested in the secretive world of DLFs? Take a look at this website dedicated to DLFs here, if you dare!
Friday, 26 October 2012
Parallel Lives Chapter 10
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