OK then, what is out there? Well, quite a few choices are available and I'm going to signpost a small number of them. I'm ignoring the real low end e-readers that are popping up, partly because I don't know a great deal about them but mainly because the limited tech specs I've seen indicate that they're going to be too restrictive in terms of file types.
I'm going to look at two Amazon models, two Kobo models and a further two from Sony. I'll be honest here, I think the main battle this year is going to be between Amazon and Kobo, but Sony have been in the game a long time and and it wouldn't surprise me if they bounced back. Please be warned that this is going to be very UK-centric review, all six models are on sale in the UK and prices are in Pounds Sterling. Having said that, thanks to the much maligned Global Village I'm expecting all six to be on sale in most countries although it's not unusual for the US and Japan to have access to newer models sooner. As far as prices go, as you will know if you've read my other blogs, I expect the dollar price to simply replace the Pound sign.
The two Amazon models are the Kindle Keyboard 3G and the (new, basic) Kindle.
The Kindle Keyboard 3G is probably the most recognisable model, given the exposure it's had over the last year.
It also is more limited compared to the Touch in terms of font versatility - see my blog on the Kobo models for more information on that.
The Touch is undoubtably the flagship of the Kobo UK launch, coming in at only £20 more than the Wireless, as compact as the Kindle basic model and matching on battery life.
Sony seem to have two models featured, available from John Lewis, Argos and, interestingly, Amazon in the UK. first there is the PRS 300 mentioned a couple of times already.