Books written by Ray Sullivan

Thursday, 22 November 2012

Save the Date, Get an Apple

Apple products are expensive.  There I've said it and will probably find myself thrown in the dock for mentioning it.  But it's true.  Unfortunately they are in a fantastic bargaining position that their competitors can only dream of.

The Apple belief is that a computer needs to be more than the sum of its parts - which is why they control the hardware design and the software production - sure, they let outsiders produce Apps for the tablet devices but they vet the products and charge to let them on their network.  There's no renegade programming going on that they don't sanction.

What you get with Apple is a whole environment - starting with a device, be it a Macbook Air, an iPad, iPad mini, iPod and, when they start digitising desserts, the iPud probably.  Then they add the software which is generally considered a good thing, but we'll gloss over iOS 6 for now as it will probably be superseded before I push the 'Publish' button on this blog entry anyway.

On top of the hardware and software there is an overlayer of support in the iCloud.  Up there, wherever that is, you store your iTunes, naturally, plus your iBooks, your personal photos, your calendar entries and anything else they can suck up out of your iDevices.  I'm not being negative, it's amazing how they do this because they then allow all of your data to be shared by all of your Apple devices.  Hence the bigger than the sum of its parts claim above.

But, despite all of these things, they are bloody expensive.

Well, if you are harbouring a desire to own an Apple-like device, perhaps to use for yourself or to share with a loved one as a present then Friday 23rd November 2011 could be a date to circle on your calendar.  I know it's short notice, but I'm a Brit and still trying to get my head around the Black Friday thing.  Because Apple don't limit the traditional post Thanksgiving shopping spree to just the US, they extend it even to the far flung shores we call the UK.

At the time of writing there isn't any specific details about the discounts being offered for one day from this notoriously expensive company with virtually no track record of  offering bargains, but traditionally they offer between 10% and 15%, which is £40 - £50 on better spec iPads.

Save the date and, if you are in the market for an Apple product right now, save yourself some cash.


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