Books written by Ray Sullivan

Friday, 31 May 2013

Apple Endorses Google Glass

Tim Cook, CEO of Apple, would appear to be the anti-Jobs, the man who Steve never was.  Despite having the best top job in the world - and let's be fair, most top jobs look great from where we're sitting, so running Apple has to be the top job of top jobs - he's never looked that comfortable in the role.  He always looks like he's waiting for Steve to pop up and when's the last time you saw Tim Cook wearing a turtle neck sweater?  That's no way to run a hip tech company, surely?

He's been talking about what is coming up in the Apple world ahead of the announcements expected real soon - it's a tradition that Apple like to maintain that they deny anything true and dismiss anything they forgot to invent as a fad.  Like seven inch tablets, for example.  Of course, if Steve had been right then Apple would have been laughing all the way to the bank, but nobody would have remembered he dismissed seven inch tablets as too small to be of practical use.  Now Apple are just laughing all the way to the bank.

So Tim has been talking about Apple - he's really sorry about Apple maps, by the way.  Tell that to the driver who used it to cross the San Francisco bridge and came off the other side in Widnes, Cheshire.

He's pretty dismissive about the iWatch, which pretty much confirms it's nearly ready. Unfortunately the interviewer forgot to ask what colours it wasn't going to come in so we'll have to guess, but I reckon white has to be up there.  And black, for variety.  I guess between the two colours they'll go with anything you choose to wear as long as it's a black turtle neck sweater.

He was extremely dismissive of Google Glass - something about it only appealing to a very specific market, so I guess the bookies will stop taking bets now.  Google must be cock a hoop as Tim has practically endorsed their product.  Is it too late for me to patent the iBowTie?

But Google have another celebration on their hands because Apple are thinking of producing Android apps, which means they've already produced them and are trying to work out how they can launch them without losing face. How about they try mentioning they may be thinking about it?  That might work.  The first App to be ported? How about the iShovel?

Finally he did confirm that iOS is going to be overhauled, like that's been a secret.  It's better than throwing the towel in.  We all know by now that it is going to be a lot less fussy than the current version, visually, but actually I think most users want it to work better, not keep on moving backwards with each iteration.  However Tim has alluded to a more customisable desktop - he's not committing which means it's a done deal, of course.

Apparently all of the above will be confirmed - or denied if we're reading this on a parallel universe - on June 10th.  If Google could rush the production of the Google Glass forward then someone could record the whole presentation using them and upload it onto YouTube on the fly.


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